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Capturing Leads on Free Traffic Exchanges
Copyright 2005 Cobrasurf.com
There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages, Autoresponder follow up systems, and Ad tracking URLs.
The lead capture page can be hosted...
Marketing With Blogs - Part 4
Copyright © 2005 Priya Shah In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your...
New site and Sandbox: How to get rid of it.
You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines. You have completed your seo optimization well but there is no precursor of any traffic. Yes Google places new sites in...
WHAT! INTERNET ETIQUETTE – Net Etiquette?
Many people know how -- and do conduct themselves in the real world properly. However, many people are unaware that this same conduct needs to be applied online as well. Net etiquette is basically the rules you should follow while in Cyberspace....
What is your real goal: web positioning with top results or the ability to attract more qualified traffic to your website?
If placing your website within the top search engine results, entering certain keywords in Google, Yahoo, MSN Search, or Alta Vista, has become your daily obsession, stop for a moment and reflect. Is achieving top search results with selected...
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The Miracles A Blog Can Do For Your Business
"Blogs will change your business," screamed a BusinessWeek
magazine cover story headline a few months ago. In what has to
be the most detailed and yet entertaining coverage of this
subject in recent times, this fascinating BusinessWeek article
went on to threaten; "Your customers and rivals are figuring
blogs out. Our advice: Catch up... or catch you later."
Developments on the World Wide Web since that memorable
BusinessWeek article appeared have proved beyond any reasonable
doubt that this was no idle threat. More and more businesses of
all sizes are hiring writers to blog on their behalf.
Enterprises everywhere are taking blogs very seriously. And
what's more many of them have the results to show for their
efforts and a hefty return for the resources invested to blogs
and blogging.
So what is it about blogs and blogging that these corporations
as well as small businesses know that the rest of us don't seem
to be able to see yet?
The Most Powerful Marketing Tool In History
Blogs are the most powerful marketing tool ever invented. What
other marketing device in history has been able to carry out so
many functions with such precision? Instant research, lead
generation, image building, to name a few. And to do all this at
virtually no cost. It probably sounds too good to be true that
something that costs next to nothing has the potential to
generate millions of hits in targeted traffic and ultimately
millions of dollars in corporate profits. Only that it is
happening all the time.
The Power of Blogs As Image Building Tools
The true value of a brand or business is its' image. Image will
allow one business to charge an obscenely high price with a
hefty mark-up while another venture in the same industry
struggles to get clients to pay a few dollars for the same
service or product. No enterprise with a poor image will survive
for long.
In the increasingly crowded marketplace, blogs are emerging as
extremely effective Public Relations and image
building tools. A
new generation of spin-doctors is learning how to use blogs to
create the image and position their client products and services
in the minds of prospects and potential customers.
Your image-building strategy can be as simple as getting a
writer to set up a blog that talks favorably about your product
even as it passes on useful, practical information to prospects.
Nowhere Else Can You Generate Such Highly Targeted Leads
Where else can you generate such highly targeted leads in such
high numbers? And what's more, you can do this in the very same
blog even as you pursue your image creation and building
strategy.
Handled properly, a blog can quickly pick up traffic from
virtually zero to hundreds of thousands on a monthly basis.
Valuable opt-in email lists can be created from this traffic to
ensure a constant regular flow of repeat visits, sales and
profits.
Blogs Are The New Media And You Ignore The Media At Your Own
Risk
The BusinessWeek piece quoted at the beginning of this article
dwells at length on blogs as the new media that is set to
replace the mainstream media as we know it. Already the net has
had a devastating effect on newspapers and the print media in
general with some predicting the total extinction of newspapers
as we know them today, in just a few years.
While some of these predictions may be open to debate and others
may sound a little radical, there is no doubt that blogs are an
important, emerging new medium for mass communication. No
entrepreneur can avoid to ignore the media and that is one of
the reasons why you cannot afford to ignore blogs or take them
lightly.
About the author:
Christopher Kyalo is a successful online writer and entrepreneur
who is helping businesses all over the world to make more
creative use of blogs and thus generate huge extra profits.
Visit his Blog
Profits blog for more valuable tips, information and
details.
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