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MLM Company Directory....Use It!
If I've said it once I've said it a million times....when looking for a business for God's sake PLEASE do your homework. Part of that due diligence means you must learn as much as possible about the company (or companies) you're looking at. One very...
Optimum SEO Keyword Density – A Real-Life Case Study
So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so...
Tips For Successful Affiliate Marketing
Affiliate marketing can be an excellent resource for income. Whether it be part-time with a supplemental income or full-time with a large income flow is entirely your choice. It all depends on the time and effort you intend to commit as goes with...
What You Can Publish via RSS
Copyright 2005 Rok Hrastnik Contrary to popular opinion, RSS is not only good for delivering content from your blog, but has much more marketing and publishing potential. In fact, RSS can be used to deliver a great variety of content and content...
Why is SEO so important to your site?
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location...or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you...
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Competing with the Big Names
If you have ever been in an industry with long established, big name companies then you know it is hard to beat them in the search engine rankings. So you go to their pages to see how they are ranking so high, but they are not using the techniques you were told to use. Furthermore, they only have the word you searched for displayed once in their body text, not in their title tag, heading or meta tags. This can't be right! However, it is. The only possible way to compete with the big names is with links, frequently updated content and name recognition.
The long established sites have received so many links over the years they don't have to plaster their pages with certain keywords for high rankings.
Links can be hard to come by, especially if your site is new. There are countless ways to get them, but here are a few that will get you high quality links:
* Writing articles
* Reciprocal linking to relevant sites
* Participating in forums
* Frequently updating content
* Creating free
tools
* Submitting to directories
* Buying text links
Frequently updated content will generate a large number of one-way links, if people know about it. For people to find your compelling content, you have to get your site name out there. If no one knows about your content, how will you get links? To get you name out there you have to:
* Become the leader in your industry
* Write press releases, articles and free ebooks
* Use paid advertising
* Start a newsletter/e-zine and a blog.
* Target the right keywords
Beating the leading names may be difficult, but it is achievable. Gaining links and getting your name out there will be key in competing with these powerful sites. You will get to the top of the rankings in the search engines with time and hard work.
About the Author
Derek Croote is a SEO, web design and usability enthusiast. Derek is the webmaster of http://www.saratogalakesideacresassociation.org/, a small homeowners association. You can reach him at dcroote@gmail.com.
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