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Blogging - A Critical Part of Your Web Business Strategy
Copyright 2005 Stephen Wright
The methods by which we use to contact each other, especially in
internet marketing activities continue to undergo dramatic
transformation. In the not to distant past (only a couple of
years ago!) we kept in...
How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like:
==>Domain registration
==>Website designing and installing your inventory and order links
==>Advertising about your products or service
Regarding...
How to put your offer in front of enough people to make money on the net
Whatever it is that you are selling online, there is a simple truth. You will need to get your offer in front of enough people to be able to make a single sale. Once you know your conversion rate (that is how many people you need to put the message...
....Is Network Marketing Easy??....
I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I...
Marketing Refinement is Always a Step Towards Success
A diamond is never a diamond until it's refined. When first mined it's an ugly piece of rock. When patient, skilled effort is put to work on it, removing the dross and shaping it, the diamond's value is revealed. It's so much like an online...
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Capturing Leads Effectively on Free Traffic Exchanges
There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages, Autoresponder follow up systems, and Ad tracking URLs.
The lead capture page can be hosted anywhere but it needs to have at least one thing on it to be effective... a way to capture a person's email address.
Why waste your traffic exchange credits sending user's to your sales page where they only have 15 seconds to decide whether they are interested in your product or service? It is too easy just to let your website rotate to the next causing you to lose a potential prospect.
If you set up an incentive-laden lead capture web page (by incentive I mean a contest or freebie for providing their email address) that has a short tag line about your product or service combined with a 2 line form consisting of name and email address you have a simple yet incredibly powerful marketing tool.
In fact what would stop you from advertising 5 or 10 different lead capture pages on several traffic exchanges for each product or service you are promoting?
Ok, so you have a person's email address and name. What now?
Let me explain the purspose of an Autoresponder before I do that. An Autoresponder is a script that sends out timed follow up messages to anyone in your Autoresponder email list. If you connect the form on your lead capture page to your Autoresponder you have a virtually unlimited opportunity to advertise to your now "opt in" subscriber.
Your only real job becomes promoting your lead capture pages. The Autoresponder system once
set up requires little or no maintenance on your part.
Now when a person sees your incentive laden lead capture page on a Free Traffic Exchange they can quickly scan your opportunity and provide a minimum of information (nobody likes filling in forms, especially when they only have 15 seconds to decide on your offer).
Freebies work well, free downloads, contests, giveaways. People like free stuff and this gives you a nice way to build up credibility with your customer.
To take this a step further you can track your campaigns by replacing the URL for your product with an Ad tracking URL.
This will tell you every time someone clicks on a link within your email message or lead capture page allowing you to weed out ineffective ad copy.
Make sure you set up a different ad tracking URL for each lead capture page or email message and you can truly see how well each of your campaigns are performing in real time.
So get busy creating your lead capture pages, connect them to your Autoresponder follow up system, and start promoting and tracking your campaigns. You should see improvements in your sales and recruiting efforts immediately.
About the Author
Graduated from the University of Waterloo Engineering program in 1999. I have 10+ years of IT experience and 2 years of internet marketing experience.
I am the operator of Cobrasurf.com an Autosurf Traffic Exchange.
Free Website Traffic and Free Website Promotion
My blog can be found at Cobrasurf.blogspot.com
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