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Blogging - A Critical Part of Your Web Business Strategy
Copyright 2005 Stephen Wright
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How's your business activities coming along? If you're not up to your eyeballs in new customers and new downline agents, consistently, every week, then let me ask some questions: Do you understand what it could mean for you, financially, if you...
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Andrea J. Lee
A blog is a type of website. It allows the website owner to easily write
messages that get posted to the site automatically, often in a journal or
diary-like style. A particularly appealing thing about blogs is that your
readers can comment back to your posts fairly easily, and a continuous
stream of fresh conversations result. (This is a good thing.)
Here are three reasons to consider getting a blog:
1.To Replace Your Ezine
If you currently publish an ezine, you may wish to consider replacing it
with a regularly published blog. This means using your blog to publish
journal entries, and then when it comes time to communicate with your
subscriber list, you excerpt some items from your blog, and send those out
as your ezine. This saves you from creating special articles only for your ezine. In many cases it becomes easier for you to write in blog format (short and sweet) so you save time.
Readers enjoy the practical, "reporter-like" nature of blogs instead of
ezines, and gradually come to feel that they are in conversation with you on
a daily basis. You become part of their everyday circle of friends and
associates, which leads to you becoming their natural resource on the topic
of your expertise.
2. To Create a Quick and Dirty Learning Environment or e-Campus
For those who offer TeleClasses or other programs that want to have a
web page of learning resources, links, class notes and audio, etc., a blog
can be a great way to bring together an e-Campus.
If you offer a workshop, coaching/consulting, or even a software solution, and you want to instantly add value to your clients, create a
"client/student resource page" using a blog. This becomes an environment
that the students can play in, study
more, and soak up your materials. Your
clients continue to benefit from your expertise even though you're not
physically there; they do it at their pace, and at little cost to you.
Once again, because blogging makes it easy for you to continually update
your website without mucking around with FrontPage or DreamWeaver, you will
save time and energy publishing to the Internet.
3.) Just For Fun, And To Be Cool
Let's face it, a large part of the reason you're wondering about blogs is
because it sounds cool, right? And new stuff is fun. So why not try it just
because? Sometimes it's enough to try something because it stretches you,
keeps you limber and awake to possibilities. There's nothing wrong with playing, UNLESS you fool yourself into thinking your business is improving, or you're somehow paying the mortgage while you play.
Rest easy, there's no pressure to get a blog. Not getting one won't negatively impact your bottom line. So although the technology can be entrancing, stay focused... what are you selling to who? How is it going?
That said, do stay curious about new technology. Part of your chosen
profession as an online biz owner means modeling for others by staying
abreast of new things.
With that in mind, see some fun blogs at the blog search
engine:http://www.blogsearchengine.com/
About the Author
Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J.
Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the
CEO of Andrea J. Lee Group of Companies, she writes, speaks and
consults on Marketing, Internet and Business systems. For more helpful tips,
visit www.39lessons.com
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